AT&T connects 680K cars in Q1 2015

As first quarter earnings come in, AT&T (T) has stated that we are in the early stages of the connected car revolution. In Q1, AT&T had 680,000 new subscribers to their connected car platform.  Customers are getting a steady stream of new apps from the AT&T platform including roadside assistance (urgent.ly), radio (NPR on demand), and Xtime which is a maintenance app that connects with preferred dealerships.

 

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From a market point-of-view, AT&T’s CFO John Stephens:

 

This really deep, high-quality, 308 million people that are covered with LTE or have LTE available to them is really a great thing for all the Internet of Things product and services, whether they be the connected cars or the other platforms we have out there. And we believe that over terms, we’ll see really great growth there. I think we added close to 700,000 connected cars in the quarter. So it still has a long way to go, but it’s growing very quickly.

Consumers want Connected Cars

In our surveys we have seen consumers in the UAE and the US looking for safety and convenience apps along with entertainment features. Autonomous cars are still not a high demand product in demand from consumers yet.

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